About the Company
The World's Leading Memory Brand
Backed by technical expertise, state-of-the-art manufacturing facilities, and premium customer service, ADATA offers complete memory solutions including DRAM modules, USB flash drives, memory cards, solid state drives and portable hard drives.
ADATA understands that professionalism and innovation, as well as the value of its products and services, drive a company’s competitiveness in the market. ADATA’s devotion to quality requires performing at the highest standards as they relate to ID design, purchasing and supply-chain management (raw materials), manufacturing processes, quality control and testing. Through constant innovation and development of products that exceed customer expectations, ADATA has won many of the most recognized international awards including the National Silver Award of Excellence in Taiwan, Japan’s G-MARK (Good Design Award), CES Innovations Award in the U.S., the iF Design award, and the red dot design award in Germany.
Under the leadership of founder Simon Chen and the senior management team, all who have extensive memory-related industry experience in manufacturing and global sales, ADATA operates with passion and energy, governed by extraordinary corporate values that serve as the foundation for the company’s success. These values include integrity, fairness, honesty, perseverance, ingenuity, harmony, love and innovation. All these factors help contribute to remarkable and consistent year-on-year revenue and profit growth, thus driving ADATA to achieve $1 billion in sales turnover within its first ten years.
The new logo conveys a more modern design that represents consistency, while retaining the foundation of ADATA’s technical background with the traditional corporate color in blue. The hummingbird incorporates key design elements that reflect ADATA’s culture, vision for the future and their commitment to becoming a global brand. The hummingbird’s agility suggests that ADATA is highly responsive to market and consumer demands; its swiftness demonstrates leading innovation and productivity in the industry; its exploring nature signifies ADATA’s determination to pursue all possibilities; the color and modern design reflect the exciting and dynamic characteristics of the ADATA brand.