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Issued on : 09-10-2012
ADATA Adds Style to USB Flash Drive Lineup
New DashDrive Choice UC500 stores digital memories in a beautiful bottle shape

Taipei, Taiwan – September 10, 2012 – ADATA Technology Co., Ltd., a world leader in DRAM modules and NAND Flash storage application products, announced the launch of the DashDrive™ Choice UC500 USB Flash drive, available immediately. This latest entry offers a distinctive design, as well as striking colors, once again demonstrating ADATA’s determination and skill in bringing style and flair to digital storage.

After announcing the company’s new product family in June, ADATA has moved quickly to release products that embody the speed and portability signified by the DashDrive name. Products in the DashDrive Choice group embody the industry’s most elegant designs, and are targeted towards fashion-conscious users who see the purchasing of digital accessories as an opportunity to make a personal style statement. 

The DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden and sparkling red. The glossy metal exterior adds durability to the eye-catching shape, letting the user carry their ‘memories in a bottle’ with confidence and pride. The UC500 is small and easy to carry, with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 gigabytes ensure ample storage space for treasured personal data. 

Availability
The DashDrive Choice UC500 is now available through selected distributors and resellers.
For more information, visit the company’s website at http://www.adata-group.com/index.php?action=product_gallery&cid=1&piid=194&lan=en
High-resolution product images can be downloaded from:
http://www.adata-group.com/index.php?action=bs_main&page=bs_content_product_pictures_detail&ProductID=194&flag=

About ADATA
ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives.  ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award.  The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas.  For more information, please visit www.adata-group.com.

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Corporate Marketing – Media Relations
ADATA Technology Co., Ltd.
T: +886-2-8228-0886
F: +886-2-8227-1760
E: PR@adata.com.tw
 











 
 
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