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Issued on : 11-23-2007
A-Data’s Flash Drive launch party
(Taipei)
Today ADATA Technology announces that a new line of it flash drive products. The four series: Nobility, Theme, Sport and Classic have experienced a transformation. The purpose is a reflection of each user’s unique style. Starting from November, this new product-line is hand-out customers with more fashionable and eye-catching products. The new design of the N702 – Fashion Flash Drive, T703 Mickey Flash Drive, S701 Sport Flash Drive and C701 Classic Flash Drive will provide consumers with more choices to meet their individual style. This flash drive will become a splendid star of your 3C products.

Mr. Chen, CEO of ADATA Technology Co., Ltd, once said that “Due to the common use of flash drives, consumers pay more attention to design than specification of the product. Additionally to the functionality, the personal taste represents the consumer’s individuality. After observing the market for a long time, ADATA realized that there is a new demand for such product-line. In response, ADATA Technology introduces the NTSC-series with five different styles. We hope that each consumer can have a flash drive that reveals their lifestyle.” ADATA Technology believes that products designed in consideration of different styles will attract more customers. Related designs have won numerous international award for ADATA Technology in 2007, such as the iF Product Design Award and the Reddot Award from Germany and Good Design Award from Japan. The capability of ADATA’s design has received world-wide recognition. The concepts of life-style, architecture, jewelry and fashion were all integrated in the NTSC-series. In particular the fashionable diamond cutting is representative for the cross-filed concept of design.

For consumers who love fashion, the flash drive is a way of showing their own style and taste. And now, there are stylish designs to match their way of life. ADATA believes that everyone has his/her own unique taste. This concept has inspired ADATA to meet consumers fashion sense with the new NTSC-series.

ADATA did not sacrifice functionality for design on the NTSC-series. The same capacity and technical specification have remained as the other products. There is a choice for each user. After the launch in November, the NTSC-series can be bought throughout Taiwan. The life-time warranty assures you that you can store all your files for an extended period. Technology is fashionable!

The N Series: Nobility – N 702 description
The concept if the N-series is light, unique and full of character. It’s simple, yet elegant sharp and cutting lines makes it a fine sculpture. The mirror-like aluminum alloy material displays a staggered refraction. The special USB connector has an 180℃ rotation angle and is easy to use.


The T Series: Theme – T 703 description
A salute to Mickey Mouse! The design of this product is to hide the USB connector in one ear and place the hanging ornament on the other. Moreover, a female touch is taken in to add the functions of being a mirror as well as a locket for photo. It is cute and practical. The small Mickey ornament is like an earring which makes the product more interesting.


The S Series: Sport – S 701 description
Inspired by the interior decoration of a car, the simple lines consist of diamond-sharp pattern and a soft coating for anti-slip purpose. The metal frame conveys quality and stylish taste. Pushing the side tab will make the USB connector jumps out. This never-lose cap design will be much appreciated.


The C Series: Classic – C 701 description
The successful integration of hollow design with geometric triangle element honors the beauty of architecture and sculpture. The transparent body and the hollow cap flow well with each other, whereas the components inside give a mysterious effect. The LED lighting design makes the product graceful and ingenious.


About ADATA
ADATA is the world’s second largest vendor of memory modules (DRAMeXchange, July 2007), 2006 Taiwan Top 20 Global Brands as well as Emerging Brand (Interbrand, September 2006). The company’s main product lines include memory modules, Flash memory drives/cards, and multimedia application products. ADATA’s corporate philosophy emphasizes constant innovation, first-rate quality and superior product performance; its innovative products have led the way in the memory industry. ADATA products have won many major Taiwanese and international awards, including Germany’s iF Design award and Reddot award, Japan’s Good Design Award, TAITRA’s Best Choice Product Award, and Taiwan Excellence Silver Awards. To find out more about ADATA and its products, you can visit the ADATA website at www.adata.com.tw
Media Contact

May
Marketing Planning Dep.
Tel:+886-2-82280886 ext. 12267
Fax:+886-2-82271673
Cell:+886-928787896

Mail : May_chuang@adata.com.tw






 
 
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