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Issued on : 05-22-2012
ADATA Announces its Theme “The Dash to Infinity” at COMPUTEX
By Introducing New Product Naming System, ADATA Shows its Determination to Lead

Taipei, Taiwan – May 22, 2012 – ADATA Technology Co., Ltd., a world leader in DRAM modules and NAND Flash memory, today announced “The Dash to Infinity” as the theme of the ADATA booth at COMPUTEX TAIPEI 2012.  In the largest IT exhibition in Asia, held this year from June 5th to 9th, ADATA will create a special booth atmosphere integrating its new product naming system, and allow customers from around the world to experience its new star products, as well as breakthroughs for ADATA’s brand and technologies.

The ADATA corporate logo is the hummingbird, famous for having the fastest beating wings in the world. The motion of the hummingbird’s wings creates a visual outline resembling the infinity symbol: ∞.  Based on this resemblance, this year's booth theme of “The Dash to Infinity” will give visitors a chance to surf the boundless universe through the technological advances on our planet.

ADATA, by providing memory products with outstanding designs, extreme performance and high quality, has been a popular brand with both general consumers and overclockers.  This year, ADATA will apply the concept of “infinity” to showcase its extensive product selections.  In addition to OEM and Industrial Solutions, the introduction of the new product naming system for ADATA’s 5 major product categories (USB Flash drive, Portable HDD, SSD, Memory card and DRAM module) will be exhibited in specific scenes at the exhibition booth.

ADATA also announced the activation of the “The Dash to Infinity” mobile website for Smartphone users, which will run until the end of COMPUTEX.  Users can access to the mobile website simply by using their Smartphone to scan the QR Code to be found on all ADATA exhibition materials.  In addition to the booth event schedule, users can check out the latest products, including upcoming new gadgets, on the mobile website at any time and from any location.

Moreover, ADATA will invite the Overclocking world record holder - Mr. Said Velazquez (known online as “Solid Snake”) to its booth to demonstrate his OC skills and to push a test rig to the limit.  For more details, please refer to the event information on ADATA’s “The Dash to Infinity” mobile website.

About COMPUTEX TAIPEI 2012
 Location: TWTC Nangang Exhibition Hall (No.1, Jingmao 2nd Road, Nangang Dist., TAIPEI, TAIWAN)
 ADATA Booth No.: I0618
 Date: June 5th to 9th, 2012


QR Code to ADATA “The Dash to Infinity” Mobile Website
 
http://m.adata-group.com/computex/

About ADATA
ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives.  ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award.  The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas.  For more information, please visit www.adata-group.com.

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