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Issued on : 06-10-2010
ADATA Opens New European Headquarters Grand Opening – 8 October, 2010

Taipei, Taiwan – 6th, October, 2010 - ADATA Technology, one of the world leaders in DRAM modules and NAND Flash application products (including USB Flash Drives, Memory Cards, Solid State Drives and Portable Hard Drives), is pleased to announce the opening of its new European headquarters in Eindhoven, the Netherlands. In a conscious move to strengthen its worldwide positioning and to accelerate growth, ADATA hopes that this new office will help to bring it closer to its European customer base.  

As a relatively young company, founded in 2001 by CEO and Chairman Simon Chen, ADATA has already experienced rapid growth, climbing to the number two spot worldwide for memory modules, and number four for NAND Flash application products.

Trust and credibility are the cornerstones of ADATA’s philosophy, helping to establish the company in this extremely competitive segment. Other important distinguishing factors that will help to further drive ADATA’s positioning in Europe are its innovative memory solutions, smart designs and competitive pricing policy.

Today, ADATA aims to become Europe’s leading vendor of both DRAM modules and NAND Flash application products. To achieve this goal, regional sales offices have also been set up to support the new European HQ. The Grand Opening ceremony, which will take place on Friday, 8th October in Eindhoven, will bring together ADATA’s President, IU Kim, with regional managers and key European customers.

IU Kim, President of ADATA Technology, comments: “We are extremely proud to be taking this step, which will no doubt be considered as a major milestone for ADATA’s development in Europe for years to come. This new set-up really confirms our position as a top 5 vendor.”

“Initially, we intend to increase our presence by developing our channel strategy to grow the number of distributors, retailers and e-tailers selling our brand. Furthermore, to stand out from our competitors, we aim to draw on the expertise of each country’s sales team to carefully tailor our offering to best meet local demand,” he concludes.

For more information about ADATA, please contact the press office below.

About ADATA 
ADATA Technology, the world’s 2nd largest vendor of DRAM Modules (iSuppli, May 2009), 4th largest of vendor of USB Flash Drives (Gartner, May 2009), and one of Taiwan’s Top 20 global brands, provides complete memory solutions, including DRAM Modules, USB Flash Drives, Memory Cards, Solid State Drives and Portable Hard Drives. Committed to constant innovation, ADATA delivers first-rate quality and industry-leading product performance to worldwide customers.  Widely known for its distinctive design, ADATA products are internationally recognized by Germany’s iF Design Award, Red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award.

Media Contact

Gennie Chao
Marketing Department
Tel:+886-2-82280886 ext.12992

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