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Issued on : 11-30-2011
ADATA Launches Waterproof and Shock-Resistant USB Flash Drive
Dynamic Debut of S107 Storage Solution

Taipei, Taiwan - November 30 2011 - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched a new USB 3.0 Flash drive, the S107. The S107 offers a new approach to shock-resistant designs and SuperSpeed USB 3.0 interfaces, with a sporty outlook and dynamic design to satisfy the needs of active consumers who want to express their own personal style.

Targeting the modern crowd with an on-the-go and mobile lifestyle, the S107 combines a sporty modern look with military grade shockproof and water-resistant construction. The S107 drive exterior is constructed of a unique silicone rubber, providing excellent reliability, making it ideal for traveling and excursions. Users need not worry about data loss from accidental drops or spills, which can cause irreparable damage in conventional storage devices.

In performance terms, the S107 utilizes the new generation USB 3.0 transfer interface, achieving read speeds of up to 100MB/s. Compared to a standard USB 2.0 device, back up of data files is three times faster, with enhanced performance significantly reducing transmission time by 70%.

The S107 comes in an outstanding curved arc design and vibrant colors to allow users’ to pursue their personal tastes in sporty fashion. It also combines practical design features, such as a convenient slot at the back of the drive for holding the cap when the drive is in use. The drive is available in two color schemes- scarlet red and wild blue. Initial capacities available will be 8GB, 16GB, and 32GB.

Additionally, purchasers of ADATA USB drives are eligible for free download of the latest Norton Internet Security 2012 antivirus software (60 day trial), utility backup software UFDtoGo and enjoy demonstrates an elegance and charm of modern technology.

S107 Product photo download:

ADATA Technology, the world’s 2nd largest vendor of DRAM Modules, 3rd largest of USB Flash Drives  (iSuppli, April 2011), and a Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, memory cards, solid state drives and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas.


Media Contact
Vanessa Ting
Marketing Div.
ADATA Technology Co., Ltd.
T: 886-2-8228-0886 ext. 12983
F: 886-2-8227-1760



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