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Issued on : 31-10-2008
ADATA unveils its new sub-brand for high performance products
Taipei, Taiwan, Oct. 31, 2008 – ADATA Technology Co., Ltd. a worldwide leader in high performance memory products, today announced XPG™ - Xtreme Perfomance Gear™, a new sub-brand aimed at a growing, more casual audience seeking for high performance memory modules and high-end storage devices.

The launch of the new identity is an exciting milestone in the evolution of ADATA brand itself. XPG will be a perfect complement to our core portfolio of standard DRAM modules, USB flash drives, Memory Cards, and other storage devices that our loyal fans are intensely fascinated about, and will provide compelling opportunities for new audiences looking for “extreme performance gears”.

XPG will be the identity for overclocking DRAMs and high-performance storage devices from the ADATA family, including the 3 existing OC-DRAM Series and slated for new launches in the next 12 months. The first product to be released under the new sub-brand will be Xupreme 200X, an USB flash drive with ultra-fast read speed up to 30MB/s. Further memory products, such as 2.5” SATA II Solid State Drives (SSD), will follow soon.

More information about XPG™ and its products can be found at our website
Media Contact

Irenec chang
America/EMEA Region
Marketing Department
Tel:+886-2-82280886 ext. 12993

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