Taipei, Taiwan – 12th December, 2023 - In order to enhance ADATA Group's long-term development goals and assist the country of Taiwan in constructing a stronger ecosystem for cultural content industries, ADATA Technology Co., Ltd. has signed a Memorandum of Understanding (MOU) with the Taiwan Creative Content Agency (TAICCA) to jointly establish a new fund for investing in the development, production, and distribution of cultural content. Simon Chen, Chairman of ADATA, is optimistic that with the combined resources of the nation and like-minded corporations, the production of Taiwanese cultural content can make a lasting impact on the international stage. In the 23 years since its establishment, ADATA has been a great advocate and supporter of Taiwan’s flourishing cultural content industry. In addition to investments in numerous film and television productions and endeavors, the company also secured the operating rights for one of Taiwan's most beautiful libraries in 2022. This 20-year collaboration was made possible by working directly with heavyweight entities in the country’s cultural sphere. In 2023, ADATA invested in Digital Domain, a global leader in visual effects, injecting AI technology into the development of high-quality digital content. Additionally, ADATA has a major stake in the largest collection of vinyl records in Asia, and plans to share access to that collection with the world in the near future. The Vinyl Museum is located in Taipei and will officially open its doors to the public in 2024, exhibiting 1.01 million classic vinyl records and 101 antique record players. ADATA’s gaming sub-brand, Xtreme Performance Gear (XPG), already established its own science fiction IP, Xtreme Saga, starring original characters such their brand ambassador, Mera, back in 2019. Through the efforts of XPG’s in-house development team, Xtreme Saga has already released several types of content, including animation, comics, and a full-length novel, solidifying both the IP and the brand as major players in the international content production industry. It is because of these achievements in cultural content development and advocacy that ADATA Group has been recognized by the TAICCA and invited to help collectively enhance Taiwan’s cultural prowess on the world stage by injecting new technological and cultural innovations through cross-industry and cross-domain collaborations. Simon Chen stated that the newly established joint fund would be a significant catalyst for bolstering the country's cultural industry. The content developed through investment from the new fund will encompass several entertainment mediums including but not limited to audio, visual, and text-based forms. By integrating these art forms with new technologies, products, and/or services, Taiwan’s cultural impact can and will grow exponentially and profitably for many years to come, allowing countless opportunities in fields such as production, publishing, distribution, exhibition, brokerage, and tourism. ADATA will align with the TAICCA to accelerate the group's business interests in gaming hardware, IP development, animation, cultural advocacy, and investment in research & development, ushering in a new age of Taiwanese leadership in technological and cultural sectors. By forging alliances across industrial and cultural boundaries, Simon Chen hopes to raise global awareness of Taiwan's cultural identity to new heights. In recognition of ADATA Technology's enduring support and contributions to cross-domain cultural content in Taiwan, Homme Tsai, Chairperson of the Taiwan Creative Content Agency (TAICCA), expresses sincere appreciation. Mr. Tsai underscores that the collaborative support provided by initiatives such as the TAICCA and ADATA Joint Fund, the 1 plus 4-T Content Plan, T-Comics, Cultural and Creative Industry Tax Incentive System, and the National Development Fund (NDF) has the potential to significantly fortify Taiwan's cultural content industry. Encompassing ACG (Animation, Comics, Games) and cutting-edge cultural technologies such as AI, post-production special effects, and virtual studios. This collective effort not only promises multifaceted advancements but also positions the convergence of Taiwan's culture and technology on a global stage, presenting a distinctive opportunity for unparalleled recognition. About ADATA – Innovating the Future ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid-state drives, ranking 19th among Best Taiwan Global Brands. ADATA's main product lines include memory modules, solid state drives, other consumer-grade memory products, and industrial solutions. The company has also branched into electric vehicles, AI AMR robots, and gaming with its own XPG brand. ADATA’s products have garnered international acclaim over the years including prestigious honors such as iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including earning a “Great Place to Work Certification™” for its Taiwan, US, Brazil, and Mexico offices as well as “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. Since 2020, ADATA has been continually recognized with the “Asia Responsible Enterprise” and “Best Companies to Work for in Asia” awards. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more colorful and intelligent lifestyle for all people. For more information, please visit www.adata.com. About XPG (XTREME PERFORMANCE GEAR) XPG (XTREME PERFORMANCE GEAR) was established by ADATA to provide high-performance products to gamers, esports pros, and tech enthusiasts. We are committed to developing products that deliver extreme performance and therefore work closely with the gaming and esports community to gain insight into the real needs of users. We provide a full range of products from systems, components, and peripherals to full systems, and create them with the highest standards of stability, reliability, and performance in mind. We also develop products with sheer cool designs that have earned us several prestigious international awards, such as iF Design and Good Design. Beyond products, we play an active role in sponsoring and supporting esports events and teams globally to realize extreme gaming experiences at the highest levels. For more information, please visit www.xpg.com. About XTREME SAGA Xtreme Saga is part of a much larger transmedia project centered on XPG’s brand ambassador, Mera. Though the animated series is one of the most noteworthy parts of the project, the Xtreme Universe stretches into many other facets of entertainment. There are several different types of Xtreme Saga merchandise, Xtreme Saga NFTs, a serialized version of the story in both text and comic forms, and plans for many other types of content including feature films and video games. For more information about Xtreme Saga, please visit https://saga.xpg.com About TAICCA (https://en.taicca.tw/) The Taiwan Creative Content Agency (TAICCA), established in June 2019 and supported by the Ministry of Culture, is a professional intermediary organization working to promote the development of Taiwan’s content industries including film and TV, publishing, pop music, ACG, and more. Global Media Contact Brand Marketing – Media Relations ADATA Technology Co., Ltd. T: +886-2-8228-0886 F: +886-2-8227-1760 E: PRglobal@xpg.com TAICCA PR Contact Wengin Hsu wengin.hsu@taicca.tw
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