ADATA Wins Red Dot Design Award for Eight Consecutive Years
XPG MARS 980 PRO and URBAN POCKET ELITE External Showcase the Perfect Fusion of Innovation and Aesthetics
Taipei, Taiwan &ndash; May 13, 2026 &ndash; ADATA Technology, a global leader in memory and storage solutions, has once again garnered international acclaim by winning the 2026 Red Dot Design Award for two of its flagship products: the XPG MARS 980 PRO M.2 SSD and the URBAN POCKET ELITE (Project name: SE930) External SSD. This achievement marks ADATA&rsquo;s eighth consecutive year of winning this prestigious honor, reflecting the brand&rsquo;s successful strategic evolution from focusing on pure performance to a holistic value proposition encompassing Smart Applications, Sustainable Design, and Lifestyle Aesthetics. ADATA remains committed to its user-centric philosophy, redefining storage products as essential elements of a high-quality digital lifestyle.
XPG MARS 980 PRO: The Ultimate Fusion of Performance and Smart Active Cooling 
Following its win at the 2026 Taiwan Excellence Awards, the XPG MARS 980 PRO has again captivated the Red Dot jury with its top-tier industrial design. Engineered for hardcore gamers and PS5 expansion, this Gen5 SSD utilizes a PCIe Gen5 x4 interface to deliver blistering speeds of up to 14,000/13,000 MB/s. With capacities reaching up to 8TB and enhanced TBW for superior durability, it effortlessly handles high-load scenarios. Its defining feature is the Active Air-cooling System, which draws power directly from the M.2 slot to maintain a clean, cable-free aesthetic. The integrated aluminum heatsink and micro-fan reduce temperatures by up to 15%, ensuring consistent high-speed performance and satisfying the most demanding users..
URBAN POCKET ELITE: A Miniaturized High-Efficiency Mobile Workstation
ADATA continues to lead the USB4.0 segment with the URBAN POCKET ELITE External SSD (Project name: SE930). Designed for 8K RAW video processing and intensive data workloads, it offers write speeds of up to 3,600 MB/s. Compared to its predecessor, the SE920, the URBAN POCKET ELITE achieves a 75% reduction in volume and an 80% reduction in weight, exemplifying the "Extreme Portability" concept. Featuring an advanced controller and a fanless silent cooling architecture, it provides an exceptional tactile experience through its geometric edge design. Furthermore, the device is constructed from 75% recycled aluminum and 85% recycled plastic, offering eco-conscious professionals a powerful and sustainable storage choice that reinforces ADATA's commitment to the planet. 
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About ADATA &ndash; Innovating the Future 
ADATA Technology is the world's second-largest manufacturer of DRAM and branded SSD modules, ranked top 25 among Best Taiwan Global Brands. ADATA offers a diverse portfolio of products, including consumer electronics, gaming products, industrial solutions, enterprise storage solutions, AI robots, and commercial electric vehicles, earning widespread international recognition such as the Taiwan Excellence Award, iF Design Award, and Red Dot Design Award. ADATA has also been honored for its commitment to employee welfare and a people-centric, sustainable corporate culture, including Great Place to Work Certification&trade; for its offices in Taiwan, China, the United States, Brazil, and Mexico, as well as the Best Workplaces&trade; in Asia, Greater China, and Taiwan awards. Since 2020, ADATA has been recognized with the &ldquo;Asia Responsible Enterprise Awards&rdquo; and &ldquo;Best Companies to Work for in Asia&rdquo; for six consecutive years. As ADATA marks its 25th anniversary milestone, the company advances its brand vision of &ldquo;Innovate to Inspire.&rdquo; Embracing its role as a catalyst for technological innovation, ADATA has consistently pursued excellence and breakthroughs over the past 25 years, leveraging technologies to create a smarter, more vibrant life for people worldwide and driving the world toward greater possibilities. For more information, please visit <a href="https://www.adata.com">https://www.adata.com</a>. 
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ADATA Wins Red Dot Design Award for Eight Consecutive Years XPG MARS 980 PRO and URBAN POCKET ELITE External Showcase the Perfect Fusion of Innovation...

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