Brand value soars due to practical innovation and commitment to sustainability Taipei, Taiwan – December 10, 2024 – Sponsored by the Industrial Development Bureau MOEA, Interbrand’s "2024 Best Taiwan Global Brands" was announced today (10th). Interbrand is the international brand appraisal agency commissioned by the Taiwan Institute of Economic Research for this assessment. ADATA Technology has been selected as one of Taiwan's top 25 global brands for five consecutive years as its brand value reaches US$109 million. This award demonstrates ADATA's important position among international brands and the company continues to improve its core brand values through technological innovation and forward-looking trends. Simon Chen, Chairman of ADATA stated: "In a technological society that continues to change, we have always been at the forefront of global trends, driving the industry forward. Focusing its market acumen, ADATA has long been committed to fields including AI innovation, electric vehicles, and high-performance gaming, launching various products and services that cleave close to consumer needs. At the same time, ADATA actively implements the ideals of ESG, practicing eco-friendly actions and sustainable management, maximizing brand influence, and bringing beauty into the world." Comprehensive sustainability to create a better future ADATA integrates ESG concepts into the company’s corporate values, establishing the brand’s sustainability mission of "Innovate Today, Embrace Tomorrow" based on the company’s brand slogan Innovating the Future. Transforming vision into action, ADATA set 2024 as the inaugural year for brand sustainability, promoting the four core strategies of the "Green Action Initiative - All 4 Green" and further developing "ADATA Sustainable Brand Guidelines" to clarify corporate messaging and promote sustainable development from the inside out. In order to encourage employees practice sustainability and cultivate sustainable thinking, ADATA's Chairman Simon Chen and President Shalley Chen personally lead employees in participating in activities such as reducing plastic waste, beach cleanup, and tree planting. At the same time, the company has launched green storage products using PCR materials and FSC certified packaging, comprehensive cooling solutions, and its electric tricycles promote new solutions for green logistics and mobile markets to actively creating a green economy. ADATA has also partnered with "One Tree Planted" to launch a global reforestation project, planting thousands of trees in Taiwan, the Amazon rainforest, the United States, Mexico, and India, raising public awareness towards biodiversity and species conservation, and uniting the strength of employees, supply chain partners, customers, and society to fully showcase ADATA's sustainable practices and influence. ADATA further develops its people-oriented values and integrates sustainable concepts into brand activities, advancing interdisciplinary education (STEAM) and cultural promotion, advocating for "Women in Tech," organizing the " Global Art Contest," establishing the "Global Hummingbird Fund," and building Asia's largest "Vinyl Music Museum," to establish a shared resource network and jointly promote the sustainable development of society. Leading the AI revolution to promote an innovative future To meet the challenges of rapid development in global science and technology, ADATA has taken a forward-looking approach and invested heavily in AI and innovative applications. The company is committed to integrating AI into enterprise solutions and product development to provide customers with a more efficient and smart experience including launching high-performance memory used in personal computers, high-performance gaming workstations, data centers, and more. Cutting-edge technology has also been combined with XPG's brand ambassador into an "AI virtual human Mera" to connect multi-language recognition and large language models, demonstrating ADATA's determination to lead the new era of AI. Looking to the future, ADATA will uphold its brand spirit of pursuing excellence, create sustainable cutting-edge technology, strengthen the development of AI technology, promote green innovation, and bring diverse and forward-looking wisdom and beautiful to the world. ### About ADATA – Innovating the Future ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranking top 25 among Best Taiwan Global Brands. ADATA's main product lines include memory modules, solid state drives, other consumer-grade memory products, and industrial solutions. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with “Great Place to Work Certification™” for its Taiwan, China, US, Brazil, and Mexico offices as well as the “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. Since 2020, ADATA has been recognized with the “Asia Responsible Enterprise Awards” and “Best Companies to Work for in Asia” awards for five consecutive years. Looking to the future, ADATA remains committed to its sustainable vision of "Innovate Today, Embrace Tomorrow." The company continues to embody the "hummingbird spirit" as it uses innovative technology to create a smart and colorful life for people everywhere. For more information, please visit www.adata.com. Global Media Contact Brand Marketing – Media Relations ADATA Technology Co., Ltd. T: +886-2-8228-0886 F: +886-2-8227-1760 E: PR@adata.com
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