ADATA invites the public to speak for the Earth and protect Earth’s biodiversity Taipei, Taiwan – August 20, 2024 – In 2024, ADATA Technology announced a new sustainability vision, "Innovate Today, Embrace Tomorrow," with a promise to implement "environmentally friendly" concepts into its business policies as a way to coexist with the earth. In order to increase public awareness regarding protecting ecologies and species and exert a positive influence through corporate action, ADATA has launched a limited-time "Earth Guardian" online message event from today until 9/6 (Friday). This event invites people from around the world to come forward and speak up for the Earth and protect biodiversity. For every message received, ADATA will donate US$1 to two major animal protection organizations in Taiwan, "WildOne Wildlife Conservation Association" and "Pingtung Rescue Center." Participants will have an opportunity to win gifts such as Apple Watch SE, ADATA ECO hard drive, etc., and become a powerful guardian of the nature with ADATA. ADATA promotes environmental policies while facing climate change head-on As global temperatures continue to rise, scientists warn that this warming will create more dangerous environments around the globe which, not only affect daily human life, but also impact the habitats and survival of species and plants. In the face of extreme climate change, ADATA recognizes that companies shoulder an unavoidable responsibility and should take immediate action. In 2023, ADATA launched a beach adoption program and called on employees to participate in beach and stream clean up in Keelung, Taipei City, New Taipei City, and Taoyuan to promote the recycling of marine waste and the development of a circular economy. In 2024, the company kicked off an ecological conservation initiative with its "Global Forest Restoration," investing in a three-year adoption plan for forests in the Taichung coastal wetland. ADATA also collaborated with "One Tree Planted," one of the world's largest ESG organizations, to plant thousands of saplings in important habitats such as the Amazon rainforest, the United States, Mexico, and India, demonstrating our support and focus on environmental restoration. In addition, ADATA has vigorously promoted energy conservation and carbon reduction programs in order to achieve global net-zero emissions by 2050. Not only has its Taipei headquarters obtained multiple green building certifications, but its Suzhou, China factory has also installed solar power generation equipment to gradually increase the proportion of renewable energy used by manufacturing. In terms of products, ADATA has also launched a series of "green storage concept products," which use PCR (post-consumer recycled) materials and FSC certified packaging to reduce product carbon emissions. ADATA's concerted efforts to promote sustainability have generated fruitful results. The company has been awarded the "Asia Responsible Enterprise Awards" for five consecutive years, won a Bronze at Taiwan’s highest environmental honor, the "5th National Enterprise Environmental Protection Award," and a Silver at the "Taiwan Sustainability Action Awards (TSAA)" which demonstrate well-deserved recognition of the company's efforts in green operations, creating a sustainable environment, and developing sustainable education. Creative voices protect the earth and help the sustainable development of species and ecosystems In order to attract more people to the ranks of the environmentally friendly, following the well-received "Mission Green, Plant Trees" online game launched in the first half of the year, ADATA has responded to the United Nations Sustainable Development Goals (SDGS) of "conserve marine and terrestrial ecology, ensuring biodiversity" by launching online event "Earth Guardian." This initiative features emblematic wildlife representatives—the Asian black bear, whale shark, Arctic snow hare, and hummingbird—from the forest, ocean, and sky realms to encourage people to use their creativity, leave enthusiastic messages, and join ADATA in speaking out to the world! In addition to obtaining exclusive sustainability cards by completing tasks, participants will also have an opportunity to draw a number of environmentally friendly gifts. At the same time, ADATA also devotes resources to support domestic animal conservation organizations WildOne Wildlife Conservation Association and Pingtung Rescue Center by donating US$1 per message to do our part for the medical care, rescue, and shelter of Taiwan's endangered species and do our best for the sustainable development of species and ecosystems! 【Event Information】 Event website: https://event.adata.com/Innovate-Today-Embrace-Tomorrow/ Event period: Today – September 6th, 2024 ### About ADATA – Innovating the Future ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranking 19th among Best Taiwan Global Brands. ADATA's main product lines include memory modules, solid state drives, other consumer-grade memory products, and industrial solutions. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with “Great Place to Work Certification™” for its Taiwan, China, US, Brazil, and Mexico offices as well as the “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. Since 2020, ADATA has been recognized with the “Asia Responsible Enterprise Awards” and “Best Companies to Work for in Asia” awards for five consecutive years. Looking to the future, ADATA remains committed to its sustainable vision of "Innovate Today, Embrace Tomorrow." The company continues to embody the "hummingbird spirit" as it uses innovative technology to create a smart and colorful life for people everywhere. For more information, please visit www.adata.com. Global Media Contact Brand Marketing – Media Relations ADATA Technology Co., Ltd. T: +886-2-8228-0886 F: +886-2-8227-1760 E: PR@adata.com
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