Innovation and Sustainability Power the AI Era, Expanding Global Brand Influence
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Taipei, Taiwan &ndash; January 6, 2026 &ndash; 
ADATA Technology has once again been named to the &ldquo;Top 25 Best Taiwan Global Brands,&rdquo; marking its sixth consecutive year on the prestigious list and achieving another significant milestone in brand development. ADATA&rsquo;s brand value reached US$129 million, representing 19% year-on-year growth, underscoring its sustained momentum and long-term competitiveness. The ranking is promoted by the Taiwan Institute of Economic Research (TIER) and valued by Interbrand, an ISO 10668&ndash;certified global brand consultancy. Through a continuously evolving brand strategy and forward-looking market deployment, ADATA stood out among numerous international brands, demonstrating the global competitiveness of Taiwanese technology brands.
Simon Chen, Chairman of ADATA, stated: &ldquo;Innovation and sustainability are the dual engines driving ADATA&rsquo;s brand growth and steady progress. In the rapidly evolving AI era, we not only continue to strengthen our core technologies and product capabilities but also aspire to lead the industry forward&mdash;illuminating the future through innovation and defining growth through sustainability, while creating long-term value for society and the industry.&rdquo;
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Riding the AI Wave: Product Strength Drives Brand Evolution
As AI applications continue to accelerate, ADATA has expanded its enterprise portfolio with TRUSTA, a dedicated enterprise-grade storage solutions brand tailored for AI servers, data centers, and other enterprise environments. Focused on innovation, performance, and stability, TRUSTA delivers professional and reliable products and services to enterprise customers, showcasing ADATA&rsquo;s ability to proactively respond to market demand while elevating brand value through product excellence.
In the field of AI edge computing, ADATA&rsquo;s global industrial embedded memory brand, ADATA Industrial, has also refreshed its brand identity recently. The updated visual design aligns with the parent brand&rsquo;s color palette and communication language, while the infinity symbol represents the core philosophy of advancing AI innovation in parallel with environmental sustainability. The refreshed identity blends technology with a futuristic aesthetic, further enhancing market recognition and brand differentiation.
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Deepening Sustainability Culture to Amplify Global Brand Impact
Sustainable development has long been a core mission for ADATA. As part of its ongoing commitment, the company continues to deepen its ESG initiatives. Internally, employees are encouraged to jointly sign a sustainability declaration, promoting low-carbon lifestyles and plastic reduction in everyday practices. Externally, ADATA works closely with supply chain partners to protect the environment and introduces innovative community engagement campaigns that encourage the public to leverage AI technology to recreate precious memories of nature&mdash;raising awareness of environmental protection and nature conservation.
In terms of social contribution, ADATA continues to invest resources in global science classrooms, creating more equitable learning opportunities for underprivileged and rural students. The company also supports top-performing robotics school teams in Taiwan and sponsors international robotics competitions, helping nurture the next generation of technology talent and enabling Taiwanese innovation to shine on the global stage.
Furthermore, ADATA continues to expand its corporate influence through diverse and in-depth brand collaborations. These include working with GIGABYTE to build a server ecosystem in Brazil; collaborating with NVIDIA and Advantech to launch AI autonomous mobile robots; and forming strategic alliances through TRUSTA with FADU and Giga Computing to develop high-end enterprise SSD solutions. ADATA has also partnered with Micron Taiwan on tree-planting and coastal cleanup initiatives, reinforcing its commitment to sustainability through concrete action.
Looking ahead, ADATA will continue to place innovation at its core and sustainability as its guiding principle&mdash;strengthening brand value and global deployment while working closely with industry partners to build a more resilient and responsible technology ecosystem. Through these efforts, ADATA aims to expand its brand influence on the global stage and deliver lasting, positive impact for both industry and society.
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About ADATA &ndash; Innovating the Future 
ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid-state drives, ranked top 25 among Best Taiwan Global Brands. ADATA offers a diverse portfolio of products, including consumer electronics, gaming products, industrial solutions, enterprise storage solutions, AI robots, and commercial electric vehicles, earning widespread international recognition such as the Taiwan Excellence Award, iF Design Award, and Red Dot Design Award. ADATA has also been honored for its commitment to employee welfare and a people-centric, sustainable corporate culture, including Great Place to Work Certification&trade; for its offices in Taiwan, China, the United States, Brazil, and Mexico, as well as the Best Workplaces&trade; in Asia, Greater China, and Taiwan awards. Since 2020, ADATA has been recognized with the &ldquo;Asia Responsible Enterprise Awards&rdquo; and &ldquo;Best Companies to Work for in Asia&rdquo; for six consecutive years. As ADATA marks its 25th anniversary milestone, the company advances its brand vision of &ldquo;Innovate to Inspire.&rdquo; Embracing its role as a catalyst for technological innovation, ADATA has consistently pursued excellence and breakthroughs over the past 25 years, leveraging technologies to create a smarter, more vibrant life for people worldwide and driving the world toward greater possibilities. For more information, please visit <a href="https://www.adata.com">www.adata.com</a>. 
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Global Media Contact
Brand Marketing &ndash; Media Relations
ADATA Technology Co., Ltd.
T: +886-2-8228-0886
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Innovation and Sustainability Power the AI Era, Expanding Global Brand Influence &nbsp; Taipei, Taiwan &ndash; January 6, 2026 &ndash; ADATA Technolog...

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