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Issued on : 06-14-2017
ADATA and Spire Distribution Begin UK Partnership
Working together on UK business expansion to best serve customers with a complete product lineup
Taipei, Taiwan – June 14th 2017 –ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today proudly announced the commencement of a UK partnership with Spire Technology, which will allow growth in the memory market segment by collaborating with aspecialised distributor with deep coverage of the local PC component market. The new partnership is of great importance for further enhancement of ADATA coverage in the UK market, and creates numerous opportunities for both parties.
Dave Taylor, ADATA UK Country Manager for Sales and Marketing, commented on the agreement: "we are excited to be partnering with Spire Technology. Given the significant growth we have experienced in the system builder and PC upgrade market, Spire offer a perfect complement of brands across all components that will allow our customer base a one-stop shop in this area. I feel it is important to align with a partner that understands the component sector and can add value to this channel not only in a broad range of existing products but in assisting in new launches. It is clear that with the wealth of experience Spire possesses, they will offer a synergy between our brand and customer expectations, and as new CPU, GPU, and motherboard generations come to market we can be sure that we will have a memory and storage solution tested and ready to meet demand.”
John Appleton, Managing Director of Spire Technology, commented: “with years of experience, ADATA is a great brand to partner with and brings a range of high quality products that are meticulously tested to ensure top performance and usability. This is why we are pleased to partner with them, and feel confident the addition of ADATA products will provide our customers with more superb quality options from a global leader.”
The signing of a distribution agreement with Spire signals continued rapid expansion of ADATA business in the UK. The company has been active in seeking new opportunities to increase product availability and customer reach. Further developments are expected by the end of the year.  
ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit
About Spire Technology
Spire Technology, established in 1990, has seen constant growth in the field of trade only Computer and IT Distribution. As one of the UK’s leading distributors, Spire Technology pride themselves on their unrivalled commitment to the UK IT channel and their dedicated, personable approach to meeting their customer’s needs.
They work closely with brands such as ASUS, TP-LINK, Antec, be quiet!, BullGuard & more. With an ever-growing portfolio of products, Spire offer a plethora of Systems, Peripherals, Components, Gaming Products and accessories. Their Service is based on Quality; Reliability and Price… Offering a ‘One Stop Shop Concept’ for all your IT needs.