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Issued on : 01-12-2017
ADATA and Tech Data Begin UK Distribution Partnership
Working together on UK business expansion to best serve customers with complete product lineup

Taipei, Taiwan – Jan 12. 2017 – ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today proudly announced the commencement of a UK distribution agreement with Tech Data, which adds to alliances between the two in continental European markets. The new partnership is slated to greatly enhance ADATA coverage in the UK market, while creating numerous business opportunities for both parties.

Dave Taylor, ADATA UK Country Manager for Sales and Marketing, commented on the agreement: "we are delighted to be partnering with Tech Data. It is vitally important to align the ADATA brand with distributors that allow greater coverage and help support the existing customer base with new products. We are happy to expand our presence in the UK and look forward to working with all pertinent teams to quickly enhance ADATA awareness across the customer base. We believe partnering with Tech Data is an exciting prospect that complements our current channel presence.”  


Adam Lee, Category Manager for PC Components at Tech Data, said: “ADATA is a well-known and trusted name amongst OEMs and retailers, so it’s a great addition to our range. It has a really impressive and comprehensive range of memory and storage products covering every consumer and commercial need. The addition of ADATA to our portfolio means Tech Data can offer system builders, retailers, and commercial resellers even more memory and storage options for new builds and upgrades. In the current market climate, that’s an important advantage.”


ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit


About Tech Data

Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services, and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 108 on the Fortune 500 and one of Fortune’s “World’s Most Admired Companies.” To learn more, visit, or follow us on Facebook and Twitter. 


Global Media Contact

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ADATA Technology Co., Ltd.

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