Innovative Development Paired with Sustainability Creates a New Pinnacle of Brand Value Taipei, Taiwan- November 22, 2022 - The list of "Best Taiwan Global Brands 2022" was announced today (22). This assessment was sponsored by the Industrial Development Bureau of the MOEA and performed by authoritative global brand value survey agency, Interbrand. ADATA (3260), a leader in global memory, once again demonstrated the strength of its brand with a brand value reaching US$108 million, an increase of 25% over last year's brand appraisal, and was selected as the 19th ranked global brand in Taiwan. This highlights the outstanding results of ADATA's brand management and continuous innovation. After two years of pandemic-related challenges, ADATA's performance has exceeded its pre-pandemic watermark. In 2021, ADATA has successfully leaped into the top 20 of Best Taiwan Global Brands, and was selected as the 19th ranked global brand in Taiwan in 2022. The growth of ADATA’s brand value demonstrating the company’s strong financial performance and brand strength. ADATA Chairman, Simon Chen stated, "ADATA has pre-positioned itself in forward-looking sectors such as industrial-grade memory, e-sports, electric vehicle motors, and AI through a solid business foundation and flexible solutions. We have deepened our brand value and successfully sustained the solid growth momentum of the brand. ADATA’s brand value has reached a new pinnacle amidst even-changing global trends.” Illustration of brand foresight and value As the world's second largest DRAM and branded SSD manufacturer, ADATA offers innovative products and services with unparalleled speed and flexibility while dynamically responding to the demands of consumers and the market. In terms of brand management, ADATA partnered with its e-sports brand XPG to build ADATA’s first-in-the-world virtual online showroom "MERAVERSE". During the pandemic, this space remained unaffected by the constraints of space and time and successfully linked consumers around the world in a new interactive model. At the same time, ADATA continues to maintain the competitive strength of its brand through product innovation. The company not only takes the lead in launching the latest generation memory solution - DDR5, but also partners with its XPG brand to launch a series of gaming products that support the latest Intel and AMD platforms. This year, ADATA has reached new heights participating in the Red Dot Design Award - winning 6 prizes and proving that ADATA understands consumers and possesses profoundly innovative R&D and design capabilities. In terms of industrial solutions, ADATA continues to launch market-leading industrial-grade products to develop opportunities in servers and telemedicine. In terms of power systems and electric vehicles, ADATA's Awayspeed electric tricycles have been shipped to domestic logistics companies in the second half of this year and the company will further expand to other commercial electric vehicle fields next year. Looking at AI trends, ADATA has integrated smart technology and the field of unmanned trucks. In the future, ADATA will continue to develop smart medical care in an effort to improve care quality. Realizing corporate commitments and the goal of win-win ESG sustainability In addition to innovating products, ADATA further espouses the spirit of being "people-oriented while giving back to society" and has been recognized by the "Asia Responsible Enterprise Awards" for three consecutive years. In order to pursue prosperity for all, ADATA continues to gain insight into community needs, not only working with major foundations to develop education for children and young people, but also working with public/social welfare groups and many primary schools in rural Taiwan to launch the "ADATA Hummingbird Fund." ADATA looks after remote villages and patients suffering from rare diseases and the company strives to build sustainable cities and townships and a pluralistically equal society. ADATA hopes to provide the strongest support for disadvantaged individuals and to practice the company’s sustainable vision of "bringing forth a better future." Talent is a valuable asset for the sustainable development of an enterprise. ADATA encourages our colleagues to demand more of themselves and achieve mutual success with the company. This year, ADATA is first in the memory industry to launch an employee stock ownership trust. Not only has ADATA been recognized as one of the “Best Companies to Work for in Asia” for three consecutive years, it is also the only “Triple Crown Winner” that has been achieved the difficult milestone of being consecutively awarded "Best Work Place in Asia™," " Best Work Place in China™," and " Best Work Place in Taiwan™" by Great Place to Work®, an internationally authoritative workplace culture and human resource management consulting company. Not only is this achievement a feather in ADATA’s cap, but it also signifies significant acclaim for Taiwanese companies. ADATA chairman, Simon Chen, stated that companies are the cornerstone of society. ADATA will continue to lead the public to enriching, colorful, and smart lifestyles through innovative technology and brand influence. ADATA will continue contributing to society, and implement the concept of "Innovating the Future." ### About ADATA – Innovating the Future ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives and ranks 19th among Taiwan’s top 25 global brands. ADATA's main product lines include memory modules, solid state drives, portable hard drives, USB flash drives, memory cards, and gaming products. ADATA also offers industrial- and commercial-grade products, electric vehicles. and AI AMR robots. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including ‘Great Place to Work® certifications for its Taiwan, US, and Brazil offices as well as a ‘Best Workplaces in Greater China™’ certification. What’s more, since 2020 ADATA has continued to be recognized with ‘Asia Responsible Enterprise’ and ‘Best Companies to Work for in Asia’ awards. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more color and intelligent life for people. For more information, please visit www.adata.com. Global Media Contact Brand Marketing – Media Relations ADATA Technology Co., Ltd. T: +886-2-8228-0886 F: +886-2-8227-1760 E: PR@adata.com
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