<p class="Sub-Headline" style="margin-bottom: 12.0pt; line-height: 22.0pt; mso-line-height-rule: exactly; mso-line-break-override: restrictions;"><strong><span lang="EN-US" style="font-family: Arial, sans-serif; color: windowtext; font-weight: normal;"><strong><span style="font-size: 20pt;">Intelligent Creation Bridging Reality and Virtuality</span></strong></span></strong></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Arial, sans-serif;">Taipei, Taiwan – September 8, 2023 – ADATA Technology Co., Ltd., the world's leading memory brand, announced a theme of "Dazzling Tomorrow" for its annual creator event "</span><span lang="EN-US" style="font-family: 'Arial',sans-serif;"> </span><span lang="EN-US" style="font-family: Arial, sans-serif;">You Are a Rising Star," held from today until October 13<sup>th</sup>. Use creative techniques such as graphic design, 3D rendering, and video to weave your own moving story. Share your pieces publically on Instagram and you will have an opportunity to win excellent prizes valued at more than USD$5,700.</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"> </p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"><span lang="EN-US" style="font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體;"><span style="font-size: 12pt;">With the generational change of processors and chipsets, DDR5 memory entering the mainstream, the rapid rise of Gen4 SSDs and a migration to the Gen5 era, coupled with the rise of generative AI tools, creator software and hardware must also improve in leaps and bounds. ADATA’s online creator contest officially enters its fourth year and continues to provide a platform for talent in the fields of "graphic design," "video creation," "animation," and "photography" to unleash their creativity. This year, we continue our commitment to the spirit of "Build to Create" to produce better solutions for content creators, including major international award winning high-end and comprehensive products such as the LEGEND 970 Gen5 SSD, ACE series memory module, SE920 USB4 external SSD, and other devices to inspire creativity.</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"> </p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; text-justify: inter-ideograph; line-height: 20.0pt; mso-line-height-rule: exactly; layout-grid-mode: char; mso-layout-grid-align: none; mso-line-break-override: restrictions;"><span style="font-size: 14pt;"><strong><u><span lang="EN-US" style="font-family: Arial, sans-serif;">Gen5 SSD ─ turbocharge your creations</span></u></strong></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"><span lang="EN-US" style="font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體;"><span style="font-size: 12pt;">The LEGEND 970 Gen5 SSD features top-notch sequential read/write speeds of up to 10,000/10,000MB per second. Its most unique feature is a dual-layer aluminum heatsink, fan, and thermal conductivity improving surface crystallization process that form a patented active air-cooling system, ensuring stable performance during long-duration high-speed operation and significantly reducing temperatures by 10% compared to fanless heat sinks<a title="" href="file:///C:/Users/alvin_chen/Desktop/Alvin_Working%20Zone/01-%E4%B8%BB%E9%A1%8C%E5%BC%8F%E5%B0%88%E6%A1%88/2023Q3%20-%20Creator%204.0/PR/ADATA%20launches%20%E3%80%8CYou%20Are%20a%20Rising%20Star%20Contest%E3%80%8D%20and%20Creator%20Solutions_20230906v2.docx#_ftn1" name="_ftnref1"><span class="MsoFootnoteReference"><span class="MsoFootnoteReference"><span lang="EN-US">[1]</span></span></span></a>. The LEGEND 970’s design and powerful heat dissipation system is expected to be the benchmark for the latest generation of storage products.</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"> </p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; text-justify: inter-ideograph; line-height: 20.0pt; mso-line-height-rule: exactly; layout-grid-mode: char; mso-layout-grid-align: none; mso-line-break-override: restrictions;"><span style="font-size: 14pt;"><strong><u><span lang="EN-US" style="font-family: Arial, sans-serif;">USB4 external SSD ─ patented design transfers data in a snap</span></u></strong></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Arial, sans-serif;">Winner of multiple product awards including CES Innovation 2023, Red Dot 2022, and Taiwan Excellence 2022, the SE920 external SSD features a current-generation USB4 transmission interface with performance of up to 3,800MB per second. Ingenious " patented active heat dissipation" activates a micro fan when the case is actuated to quickly discharge heat, effectively resolving temperature issues associated with extremely fast performance. Temperatures are reduced significantly by up to 10%<sup>1</sup> compared to fanless products of similar specifications.</span><span lang="EN-US" style="font-family: 'Arial',sans-serif;"> </span></span><span lang="EN-US" style="font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體;"><span style="font-size: 12pt;">The retractable shroud not only reduces product size when retracted, but also facilitates storage, providing creators with a high-speed and stable mobile storage solution.</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"> </p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; text-justify: inter-ideograph; line-height: 20.0pt; mso-line-height-rule: exactly; layout-grid-mode: char; mso-layout-grid-align: none; mso-line-break-override: restrictions;"><span style="font-size: 14pt;"><strong><u><span lang="EN-US" style="font-family: Arial, sans-serif;">DDR5 memory module ─ uniquely “rendered” for creators</span></u></strong></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"><a name="OLE_LINK2"></a><span style="font-size: 12pt;"><a name="OLE_LINK1"></a><span lang="EN-US" style="font-family: Arial, sans-serif;">ACE series memory modules are specifically built for creators – ACE 6400 DDR5 and ACE 3600 DDR4 use specially selected low-latency chips, so that their native performance is already superior to the clock speed of equivalent standard memory before overclocking. ACE also supports Intel® XMP to let you can overclock without complicated settings. </span></span><span lang="EN-US" style="font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體;"><span style="font-size: 12pt;">ACE provides creators with a smooth no-stutter experience when computing large amounts of data. It is also compatible with the latest Intel and AMD platforms, making it easy to process highly complex output such as 3D animation, game development, and virtual visualization.</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; text-justify: inter-ideograph; layout-grid-mode: char; mso-layout-grid-align: none; mso-line-break-override: restrictions;"> </p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; text-justify: inter-ideograph; layout-grid-mode: char; mso-layout-grid-align: none; mso-line-break-override: restrictions;"><span style="font-size: 14pt;"><strong><u><span lang="EN-US" style="font-family: Arial, sans-serif;">You Are a Rising Star – Free the Spirit of Your Design</span></u></strong></span></p> <p class="MsoNormal" style="margin-top: 0cm; line-height: 2;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif;">Online event information as follows:</span></p> <p class="MsoListParagraph" style="margin-left: 24pt; text-indent: -24pt; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Wingdings;">l<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="EN-US" style="font-family: Arial, sans-serif;">Theme: Dazzling Tomorrow – Embark on a creative journey with the vibrant hues of hummingbird elegance: Red, Pink, Orange, Yellow, Green, Indigo, Blue, or Purple.</span></span></p> <p class="MsoListParagraph" style="margin-left: 24pt; text-indent: -24pt; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Wingdings;">l<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="EN-US" style="font-family: Arial, sans-serif;">Participation: Unleash your creative, crafting excellence through Video, 3D Artistry, or Graphic Design. Share your creations on Instagram, post publically, and tag @adata_global #ADATA #BuildtoCreate2023#dazzlingart to complete the entry process.</span></span></p> <p class="MsoListParagraph" style="margin-left: 24pt; text-indent: -24pt; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Wingdings;">l<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="EN-US" style="font-family: Arial, sans-serif;">Registration Period: September 8, 2023 to October 23, 2023</span></span></p> <p class="MsoListParagraph" style="margin-left: 24pt; text-indent: -24pt; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Wingdings;">l<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="EN-US" style="font-family: Arial, sans-serif;">Winners announced: a list of 30 winners will be announced on the event website on November 1, 2023.</span></span></p> <p class="MsoListParagraph" style="margin-left: 24pt; text-indent: -24pt; line-height: 2;"><span style="font-size: 12pt;"><span lang="EN-US" style="font-family: Wingdings;">l<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="EN-US" style="font-family: Arial, sans-serif;">Winners must share their ADATA product experience in a 300-word story submitted to ADATA.</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; line-height: 2;"><span lang="EN-US" style="font-size: 12pt; font-family: Arial, sans-serif;">Participate in the event today and you will have a chance to win generous prizes with a total value of more than USD$5,700 and the champion will receive a grand prize of more than USD$880, including memory, solid-state drives, and computer peripherals, built for creators. For details, please visit the event website or the official Instagram account @adata_global</span></p> <p class="MsoNormal" style="margin-top: 0cm; line-height: 2;"> </p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; line-height: 2;"><strong><span style="font-size: 16pt;"><span lang="EN-US" style="font-family: Arial, sans-serif;">Create and Win Now </span><span style="background-color: #f7fcfb; color: #414141; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', PingFang, 'Microsoft YaHei', 'Source Han Sans TC', 'Noto Sans CJK TC', 'WenQuanYi Micro Hei', sans-serif; text-align: center; text-wrap: nowrap;">? </span><a style="font-family: Calibri; text-align: start;" href="https://event.adata.com/build-to-create-2023/en/" target="_blank" rel="noopener">https://event.adata.com/build-to-create-2023/en/</a></span></strong></p> <p class="MsoNormal" style="margin-top: 0cm; text-align: justify; text-justify: inter-ideograph; line-height: 20.0pt; mso-line-height-rule: exactly; layout-grid-mode: char; mso-layout-grid-align: none; mso-line-break-override: restrictions;"><span lang="EN-US" style="font-size: 10.0pt; font-family: '微軟正黑體',sans-serif; mso-bidi-font-family: Arial;"> <img src="https://webapi3.adata.com/storage/bu_videos/2023creator_www_480x650.jpg" alt="" width="320" height="433" /></span></p> <p class="ContactInformation" style="text-align: justify; text-justify: inter-ideograph; line-height: 18.0pt; mso-line-height-rule: exactly;"> </p> <p class="ContactInformation" style="text-align: justify; text-justify: inter-ideograph; line-height: 18.0pt; mso-line-height-rule: exactly;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: Arial, sans-serif;"><span style="font-size: 12pt;">About ADATA – Innovating the Future</span></span></strong></p> <p style="line-height: 1.5;"><span lang="EN-US" style="font-size: 10pt; font-family: Arial, sans-serif;">ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranking</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial, sans-serif;"> </span><span lang="EN-US" style="font-size: 10pt; font-family: Arial, sans-serif;">19th among Best Taiwan Global Brands. ADATA's main product lines include memory modules, solid state drives, and other consumer-,industrial-, and commercial-grade memory products. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with “Great Place to Work Certification™” for its Taiwan, US, and Brazil offices as well as the “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. Since 2020, ADATA has been recognized with the “Asia Responsible Enterprise” and “Best Companies to Work for in Asia” awards for four consecutive years. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more colorful and intelligent lifestyle for all people. For more information, please visit </span><span lang="EN-US" style="font-size: 10pt; font-family: Arial, sans-serif;"><span style="font-family: Calibri; font-size: small;"><a href="https://www.adata.com">https://www.adata.com</a></span>.</span></p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div id="ftn1"> <p class="MsoFootnoteText"><a title="" href="file:///C:/Users/alvin_chen/Desktop/Alvin_Working%20Zone/01-%E4%B8%BB%E9%A1%8C%E5%BC%8F%E5%B0%88%E6%A1%88/2023Q3%20-%20Creator%204.0/PR/ADATA%20launches%20%E3%80%8CYou%20Are%20a%20Rising%20Star%20Contest%E3%80%8D%20and%20Creator%20Solutions_20230906v2.docx#_ftnref1" name="_ftn1"><span class="MsoFootnoteReference"><span lang="EN-US"><span class="MsoFootnoteReference"><span lang="EN-US" style="font-size: 10.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">[1]</span></span></span></span></a> <span lang="EN-US" style="font-size: 8.0pt; mso-bidi-font-size: 10.0pt; font-family: '微軟正黑體',sans-serif; mso-bidi-font-family: 微軟正黑體;">Heat dissipation data based on test conditions of internal laboratory, actual figures may vary due to hardware, software, and test environment.</span></p> </div> </div>